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Facebook Advertising: How To Target People Most Likely To Buy
Facebook Advertising: Using Custom Audiences
Introduction (0:54)
What are Facebook custom audiences? (2:25)
Why use custom audiences? (4:11)
Creating a customer file custom audience (3:03)
Using your custom audience to create an advert (4:17)
BONUS: Using audience insights to learn more about your customers (3:26)
Facebook Advertising: Retargeting
What is retargeting? (1:22)
Why use retargeting? (9:24)
What is the Facebook pixel? (3:28)
How to install your Facebook pixel (4:07)
How to check the Facebook pixel is installed correctly (1:28)
What are standard events? (2:44)
How to create a website traffic custom audience (3:20)
Creating and using Facebook custom conversions (3:59)
Creating a retargeting ad PDF
Creating Lookalike Audiences
What are lookalike audiences? (1:37)
Why use lookalike audiences? (2:45)
How to create your lookalike audience (4:27)
How to create an ad using your lookalike audience (2:15)
Congratulations (1:14)
Creating a customer file custom audience
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