Facebook Advertising: How To Target People Most Likely To Buy
Use Facebook custom audiences to grow your audience, generate leads and make more sales
This course is for anyone who is interested in growing their business through Facebook advertising.
Perhaps you've tried Facebook ads in the past and have found they didn't work? The most common reason for a failed campaign is poor targeting. You'll discover the most powerful and profitable way to target people on Facebook, allowing you to grow your audience, generate leads and make more sales.
Learn how to use Facebook advertising targeting to grow and scale your business
- Retarget website visitors and turn them into paying customers
- Reach out to your current customers and email database
- Harness the power of lookalike audiences and reach out to people who are identical to your current customers
- Improve the ROI of your campaigns by targeting warmer, more relevant, audiences
Master how to target the audiences on Facebook that are more likely to convert
The course begins by teaching you about custom audiences. I've create multiple videos around custom audience to ensure you fully understand what they are, why to use them and then how to create them.
Then we're going to learn about retargeting. Facebook retargeting all starts by installing the Facebook pixel onto your website. In the course, you'll learn all about the Facebook pixel, as well as how to install it on your site.
We'll then cover how to check the pixel is installed correctly and how to create your Facebook retargeting audiences and adverts.
Finally we'll cover lookalike audiences and how you can harness them to reach cold audiences on Facebook that match the same characteristics as your current customers and fans.
Using these Facebook targeting methods is the best way to reduce your Facebook advertising cost and boosting your ROI. You'll learn everything you need to know, in easy, short videos, walking you through each step.
Award-winning entrepreneur, Gavin Bell, helps businesses grow by harnessing the power of social media.
He launched his social media agency, Blue Cliff Media at just 21 years of age and now works with a worldwide team of creatives. As a digital native, he is able to transform the way traditional businesses communicate online.He takes an interesting view of marketing, by focusing on psychology first and tactics (ie, social media, search, advertising) second. Gavin is a speaker, writer and vlogger and creates content that inspires and educates on marketing and entrepreneurship. His content has featured on the likes of Virgin.com and the Huffington Post.
StartWhat are Facebook custom audiences? (2:25)
StartWhy use custom audiences? (4:11)
StartCreating a customer file custom audience (3:03)
StartUsing your custom audience to create an advert (4:17)
StartBONUS: Using audience insights to learn more about your customers (3:26)
StartWhat is retargeting? (1:22)
StartWhy use retargeting? (9:24)
StartWhat is the Facebook pixel? (3:28)
StartHow to install your Facebook pixel (4:07)
StartHow to check the Facebook pixel is installed correctly (1:28)
StartWhat are standard events? (2:44)
StartHow to create a website traffic custom audience (3:20)
StartCreating and using Facebook custom conversions (3:59)
StartCreating a retargeting ad PDF